La transformación digital como estrategia de fortalecimiento comercial del sector hotelero en el Caribe colombiano

Autores/as

Adriana Uribe Uran coordinadora
       https://orcid.org/0000-0003-0731-1736

Palabras clave:

Marketing Digital,
Transformación Digital,
Comportamiento del consumidor,
Estructura organizacional,
Compras electrónicas,
Organización y dirección de empresas

Resumen

El Consejo Profesional de Administración de Empresas, en la búsqueda del cumplimiento de su labor misional, representada en promover y velar por el ejercicio ético y legal de la profesión de la Administración en Colombia, promueve de forma permanente la articulación y las alianzas con la academia para que esta a través de sus grupos de investigación desarrolle su labor, indagando por nuevas y mejores formas de administrar las empresas promoviendo de esta forma la modernización de sus procesos organizacionales bajo el decidido compromiso de fortalecer el tejido empresarial colombiano y la idoneidad de los profesionales de la disciplina.

 

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Biografía del autor/a

Adriana Uribe Uran coordinadora

Administradora de Empresas de la UIS/UNAD. Especialista en Gerencia de Empresas de la Universidad de Santander. Magister en Administración MBA de la Universidad del Norte. Doctora en Administración Universidad Autónoma de Querétaro-México. Cuenta con una amplia experiencia en dirección y docencia para los programas de administración y marketing en diversas universidades e instituciones académicas; así mismo, ha sido asesora para diferentes empresas en Planeación Estratégica, Servicio al Cliente, Gerencia y Procesos.

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La transformación digital como estrategia de fortalecimiento comercial del sector hotelero en el Caribe colombiano

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19 July 2022

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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.

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978-628-7532-51-9