La transformación digital como estrategia de fortalecimiento comercial del sector hotelero en el Caribe colombiano
Palabras clave:
Marketing Digital,Transformación Digital,
Comportamiento del consumidor,
Estructura organizacional,
Compras electrónicas,
Organización y dirección de empresas
Resumen
El Consejo Profesional de Administración de Empresas, en la búsqueda del cumplimiento de su labor misional, representada en promover y velar por el ejercicio ético y legal de la profesión de la Administración en Colombia, promueve de forma permanente la articulación y las alianzas con la academia para que esta a través de sus grupos de investigación desarrolle su labor, indagando por nuevas y mejores formas de administrar las empresas promoviendo de esta forma la modernización de sus procesos organizacionales bajo el decidido compromiso de fortalecer el tejido empresarial colombiano y la idoneidad de los profesionales de la disciplina.
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Bibliografia
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